production reel vv

OLAY wants to double the number of women in STEM to help decode bias in search engines.

#DecodetheBias highlights one major issue—how data, computer code, and AI reinforce exclusionary beauty standards and exclude women of color. These algorithmic systems rule our world and we have to ensure these systems are not continuing to perpetuate harmful forms of bias and discrimination.

Full press release via Adweek

Director: Sadé Clacken Joseph

DP: Pierce Robinson

Production Company: RSA Films

Agency: Badger & Winters